HOW WE WORK
At Drawlight, we design memorable sensory experiences through an approach rooted in neuroscience applied to communication. Our immersive installations—created for the worlds of retail, museums, corporate events, and institutional communication—are designed to engage, move, and remain etched in the memory of those who experience them.
Thanks to a deep understanding of perceptual mechanisms and human-space interaction, we develop human-centered projects capable of triggering genuine emotional responses. Each installation is built around the individual, with the goal of transforming a message into a vivid, concrete, and multisensory experience.
Emotional storytelling is at the heart of our method: we tell stories that speak to both heart and mind, using the same language the human brain employs to make sense of the world. Our curiosity drives us to truly listen to the needs of brands, companies, and institutions, turning them into immersive narrative journeys with high impact.
Innovation and creativity are our true technologies. Technical tools are never an end in themselves but a means—hidden behind the experience to enhance it without ever overshadowing it. With this approach, we guide our clients toward evolved communication: story living, an engaging and participatory mode that enables the sharing of emotions, values, and visions in a deep and lasting way.
We transform ideas into emotions.
We are unconventional.
We are creative.
We break the patterns with new media.
We are revolutionaries.
We are ourselves.
We share inspirations, we collaborate in synergy.
We are a team.
We are DrawLight.
We believe in the power of innovation.
We are inventors.
We are visionaries
For the launch of the new 2025 models, we organized an immersive event in the English capital together with the EMEA team, dedicated to influencers and professionals. Today’s brands increasingly have the duty to engage the public by creating wonderful moments of cohesion, knowledge, and community, while sharing their vision for the future. LET’S RUN THERE!
Mido is one of the most important fairs in the world dedicated to the eyewear industry, and it was essential to successfully present the strength and dynamism of Polaroid Eyewear in a new, genuine way that speaks to the new generations and the future.
The latest site-specific project for Bellavista Winery (Holding Terra Moretti) was a return to the basics of light design and sound design for one of the most important Italian brands in the sector.
Thanks to the collaboration with the Brescia Musei foundation and Archivio Isgrò, we were able to devote ourselves to the creation of one of the works in the exhibition “Isgrò cancels Brixia” in Brescia: “Virgil’s Bees.” The largest digital work ever created by the Maestro.
The Nitto ATP Finals took place in Turin from 14TH to 21ST November, one of the most important international sporting events of 2021 for tennis fans from all over the world. We’ve got the chance, together with the Lavazza team, VMLY&R and the Lauder Italia team, to create an extraordinary immersive installation to tell the story of Lavazza’s Barista Technology a Modo Mio, driving the public of the Nitto ATP Finals through the rules of true Italian espresso.
Milan Fashion week 2021 represented the occasion to be back live and especially OFF LINE. We did this together with a team we adore (WRAD Living), for an historic brand (Candiani Denim) and for the launch of an innovative product: COREVA, the first elastic, biodegradable and compostable denim.
A highly stimulating immersive experience, the Melinda Golden Theater is a permanent futuristic structure located at MondoMelinda. An ambitious and innovative project that we have created for the Melinda Consortium in a synergy of thought and vision.
Always looking for new challenges, we chose to confront Virtual Reality and developed an application in VR designed and destined to revolutionize the real estate industry. The application aims to give the user a maximum interaction with the surrounding environment and was officially presented during Cityscapes Qatar 2017.
2016 was the year when we officially presented our spin-off Senso (created in April 2015). And we officially did so with the launch of Teca, an innovative technology-driven display, designed and patented by Senso, a laboratory of ideas designed to create immersive and interactive experiences that can engage the senses and generate unforgettable emotions.
Panorama is DrawLight!
A unique experience from the development of the concept with David Rampello. An adventure that goes up and down the boot-shaped peninsula to shoot the beauties of Italy and to illustrate them for the first time in a 360-degree projected panoramic screen. A large-scale project that was presented after Expo Milano in New York and Shanghai, resulting in a huge success.
The first immersive and interactive musical in the world!
A show based on mapped scenarios capable of interacting with music and actors live, creating a unique show of its kind. An ambitious project, lasting more than three months, which placed our creative and organizational skills to the test.
The world’s first 360° video mapping on sculptures! A project that symbolizes our road of continuous growth. A “technological masterpiece” capable of leaving a fascinating and impressive memory in people’s minds thanks to its artistic value and innovative features.
For Porsche we produced our first car mapping.
A video mapping on a car to tell the amazing new Porsche 911 Carrera 4s.
For Blauer Helmets we had realized an augmented reality installation that is intuitive but at the same time of great impact and entertainment. By using two interactive cubes and a videowall, we were able to create a magical interactive experience!
The first video mapping of our history!
“The City of Columns” (“La Città di Colonne”) is a spectacular 3D video mapping created to reminisce and glorify the strength of Riello and his ability to “nourish” the city.
