From their original artistic contexts, immersive installations have been adopted by the communication world as a corporate marketing medium. The high emotional involvement they are able to provoke, their ability to transport visitors inside other realities, and their degree of memorability are very attractive features for brand communication. Immersive installations are a powerful tool for…
What is more powerful and attractive than temptation? The stronger the prohibition, the greater the desire. Inducing temptation is the task of the sense of smell. It is there that the greatest potential is expressed. Scent Marketing touches the heart of consumers through their noses. It makes people eager to connect with the Brand, share…
If there is one certainty in life, it is that here at DrawLight we like to talk…We like to talk a lot. We talk about what we think, what we are passionate about, what we design, and how we design it, what we like or don’t like (a lot) etc. We talk to each other,…
