Brooks Immersive Run – London

Our latest immersive project for Brooks Running in London was a memorable event for the launch of the new Glycerin Max and Glycerin 22 models, featuring the new DNA Tuned technology—the future of running according to Brooks’ vision..

The event featured numerous influencers and journalists from the running world and beyond, who took part in a day of running, friendship, and sharing through the streets of London. They then gathered at one of the city’s most iconic venues, Aures Venue in Leake Street, to experience an immersive journey dedicated to the future of professional running.

A unique event for Brooks, which chose DrawLight to develop the entire direction and immersive scenography, as well as the storytelling for this magical experience.

Today’s brands have an increasing responsibility to engage their audience by creating wonderful moments of connection, knowledge, and community, while sharing their vision for the future.

LET’S RUN THERE!

The CREW!

– Alberto Gentilin (Project Leader)

– Davide Briganti (Project Supervisor)

– Andrea Munegato & Nicolò Danieletto (Digital Artist)

– Edoardo Piccolo (Sound Designer)