Immersive Winery Experience
A sensorial journey that involves all five senses
- Cliente: Podere EMA
- Tecnologia: videomapping / light-sound&interaction design
- Location: Firenze
Experience is the art of creating memories, change, wonder.
For our first Immersive Winery Experience we chose to operate within the authentic spaces of the Podere Ema winery.
The work environment is enhanced in a sensorial journey that involves all five senses: sight and hearing, but also touch, smell and taste which, in the final stages of the journey, allow you to discover the aromas and flavors that characterize the wines.
Podere Ema, 10 minutes from Florence, is a corner of authentic Tuscany. Working with passion and rediscovering native vines, it offers a winemaking experience that goes beyond simple tasting, aiming at training and enhancing the territory
Our team highlighted these cultural roots with an immersive journey through the three large production rooms. The animations tell the story of the vines, in a journey that starts from the origins of the wine to the discovery of its aromas, through the biochemical process of fermentation and aging.
The immersive experience merges with the environment of the cellar, creating total sensory involvement and making the experience emotionally intense and memorable. Podere Ema thus becomes the first educational Immersive Winery in Italy.
“In an era in which the dominant trend leads to standardization, Podere Ema believed in a different approach. With the development of our winery we have embraced the challenge of rediscovering the traditions of our land, and then renewing them with passion and care”
Podere EMA
See also our infinity Mirror Experience for Lavazza
The CREW!
– Giulia Lazzaretto (Creative Designer)
– Alberto Gentilin and Davide Briganti (Project Leaders)
– Lisa Contini (2D Artist)
– Alberto Baroni (Digital Artist and Technical Director)
– Massimo Pepe (Audio and Lighting)
– Edoardo Piccolo (Musics & SFX)
