Melinda Immersive Experience G7

Thanks to the valuable and ongoing collaboration with Melinda, we had the opportunity to bring one of our most iconic installations to Syracuse during the G7 Agriculture: The Melinda Theatre.

An immersive experience capable of transporting visitors into a fantastic multisensory journey, created to tell the incredible story of Melinda and its enhancement of the territory through product care and circular economy.

During the Ortigia expo, more than 15,000 people, including 2,500 children, visited the experience inspired by the hypogean cells, to showcase the natural refrigeration of apples in the heart of the mountain that makes Melinda unique in its kind.

A unique journey that sparked curiosity and admiration from many foreign tourists coming from all over Europe (with France, Hungary, Norway, Germany, Bulgaria, Slovenia, and Ireland being the most represented countries) and from around the world (especially from Australia, South Korea, the USA, Canada, and Colombia)

Telling the story of a territory and bringing it beyond its borders, to one of the most important events in the world, is one of those projects that makes us particularly proud in our daily belief that immersive experiences can be the future of communication and education.

See also our latest MONUMENTAL MAPPING for BBT!

The CREW!

– Credits Immagini ufficio stampa Melinda Martina Valentini – Ilir Kertusha

– Alberto Gentilin (Project Leader)

– Giulia Lazzaretto (Experience Curator)

– Monica Pioggia (Theatre Design Project)

– TOTEM (Allestimento)

– Tecnoservice Verdari (Tehcnical Service)