PUPA Milano – VAMP! Experience
3D CGI Experience
- Cliente: Pupa Milano
- Evento: Worldwide Launch - Milano Design Week
- Tecnologia: 3D CGI Video
- Location: Milan
For the worldwide launch of the new VAMP! mascara Pupa Milano relied on our studio to create a series of innovative and unique 3D experiences.
Working closely with the Pupa team, we developed and produced 3 videos dedicated to social media focused on presenting and extolling the qualities of the new mascara.
The objective of the project was to viralize the launch of the new packaging together with an innovative visual experience through the central use of CGI to honor the city of Milan and the Design Week (event chosen for the launch).
In total the 3 productions have achieved more than 2 million views (constantly growing).
(Click on the image to view all 3 videos)
Thanks to the whole team!
See also our infinity Mirror Experience for Lavazza
The CREW!
– Giulia Lazzaretto (Creative Designer)
– Alberto Gentilin and Davide Briganti (Project Leaders)
– Rudy Bertazzo (Digital Artist)
– Edoardo Piccolo (Musics & SFX)
